Gran Colombia Suites

OBJECTIVE: Although the client is an experienced hotelier with several successful hotels and restaurants in Cuenca, Ecuador, the objective was to help improve their occupancy rate following the launch of their newest venture and concept––luxury extended stay residences.

CHALLENGE: Occupancy levels following the grand opening were disappointing and client requested an assessment of their current marketing activities. The result of this in-depth review was a recommendation to totally “reboot” their efforts, and start over.

SOLUTION: Marketing insight showed us that the primary target for this type of facility in Cuenca would be North American expats and visitors. We recommended that the business change its name and domain to help position and identify the brand on Internet searches. In order to reflect the consumer benefits of a luxury extended stay facility, all communications were re-written in both English and Spanish.

RESULTS: The client now has more visibility in the marketplace, and has increased its occupancy by almost 300 percent.

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WHAT WE DID:

  • Marketing analysis
  • Copywriting – blogs
  • Website design consultants
  • Communication consultants
  • Flyer
  • Business cards and welcome cards
Ed and Jane have been working with GRAN COLOMBIA SUITES for 3 months. In this time they did a wonderful job about marketing online with Ed, making our Facebook and Twitter accounts; web page design with Jane. They made our flyers, business cards and welcomes cards. I can say in this time Gran Colombia suites has grown in marketing and commercial position. And we will be learning new ideas from Ed about marketing and blogs, new testimonials and videos. If I could say anything negative, it would be that the time spent with this team was not long enough. There were so many things to do in such a short time. Ed and Jane, just thank you for all your help.
Ramiro Muñoz, General Manager , Gran Colombia Suites, Cuenca - Ecuador