Ecuador Shipping

OBJECTIVE: To increase the clients share of the household goods shipping container business for North Americans relocating to Ecuador.

CHALLENGE: Several Ecuadorian based companies are vying for their share of this market. Customs procedures are very complex and regulations change frequently, making it difficult for the consumer to decide who has the most experience and can provide the best service.

SOLUTION: Marketing insight revealed that none of the companies explained the complexities of shipping goods to Ecuador, or how to get them cleared through customs. First, we educated the consumer about the entire shipping process, and why experienced handlers were critical in overseeing any move. Secondly, we developed strategic partnerships in the U.S. and Canada to offer a seamless door-to-door relocation service from the customer’s home country to Ecuador. Through this transition, we highlighted the extended services, including experience, advice and tools to help clear customs inspections with the emphasizing tag line: We not only ship your container, we are there every step of the way!

RESULT: Client is now able to differentiate itself from its competitors, and both sales and market share have increased.

What we did:

  • Strategy and marketing concept
  • Formed an alliance with U.S. and Canadian operations
  • Logo
  • Signage
  • Copywriting – blogs
  • Business cards
  • Website concept and design
  • Facebook and social media
  • Developed communications that streamlined back office efficiency

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When I first met Ed and Jane, I was just starting to market my business. Their advice and council was invaluable to me. They even integrated a customer service management system into my overall marketing activities. My company has grown in a very short time. I am very pleased.